Are you an online based business owner (maybe you’re an educator or you offer online courses) and wondering how to utilize Pinterest for business marketing to attract more paying clients? Well, I have great news for you! Pinterest can be utilized for marketing no matter what kind of business you have, it just comes down to your marketing strategy. Here are three components to include in your marketing strategy so Pinterest can work for your online based business.
1) Show Your Face and Share Your Personality
You are your business so show your face often and share what makes you, you! If you’re the person your clients will be working with, showing your face and sharing your personality will help your clients feel more connected to you. What sets you apart from others in your field? What is something that you can share about yourself that might make potential clients relate to and remember when it comes to booking the service or buying the course they need? People want to know about the person behind the business!
2) Position Yourself as an Expert in Your Field
Freebies are a great way to start building trust with potential clients. The freebie should solve some problem that your ideal client is experiencing. A freebie could be a download, a blog post, podcast episode, or youtube video. You want to demonstrate that you’re an expert in your field and introduce your potential client what it’s like to work with you so you can begin to earn their trust.
3) Utilize Group Boards
Group boards allow you to add helpful and useful content to boards that people are already looking at. Utilizing group boards can give you access to new followers and creators to give your content a wider reach for client leads and future collaborations with others in your field.
So there you have it, three ways to utilize Pinterest marketing for your online based business. Have questions? Let me know by filling out the contact form. Or maybe this is something you’d like to outsource, if so head over to my services page for more information on my Pinterest management packages.
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