Are you a service based business owner (maybe a realtor, a photographer, a health coach, an interior decorator, or event planner) and wondering how to utilize Pinterest for business marketing when you don’t offer a product for purchase? Well, I have great news for you! Pinterest can be utilized for marketing no matter what kind of business you have, it just comes down to your marketing strategy. Here are three components to include in your marketing strategy so Pinterest can work for your service based business.
1. Focus on Relationship Building First
Freebies are a great way to start building trust with potential clients. The freebie should solve some problem that your ideal client is experiencing. A freebie could be a download, blog post, podcast episode, or youtube video. You want to demonstrate that you’re an expert in your field and introduce your potential client what it is like to work with you so you begin to earn their trust.
2. Utilize Your Geographical Location
As a service based provider, you probably work within a specific geographical location and this can be used to your benefit. Pinterest is a search engine so it is important to utilize keywords that include your location (i.e. Massachusetts Realtor). This will help Pinterest show your content to your targeted demographic within your service area. Make sure you’re adding these keywords to your pin graphics, titles, and descriptions!
Additionally, you could collaborate with other local service providers that are field adjacent. Maybe you’re a wedding photographer and know a local wedding planner you enjoy working with, you could create a group board together that highlights both of your services therefore expanding reach for both of you.
3. Show Your Face and Share Your Personality
YOU are your business so show your face often and share what makes you, you! What sets you apart from others in your field? What is something that you can share about yourself that might make a potential client relate to and remember you when it comes time to booking the service they need? People want to know about the person behind the business!
So there you have it, three ways to utilize Pinterest marketing for your service based business. Have questions? Let me know by filling out the contact form. Or maybe this is something you’d like to outsource, if so head over to my services page for more information on my Pinterest management service!
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