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The Secrets of SEO: How to Perform an Audit that’ll Leave Your Website Refreshed and Ranking on Google

Hey there! Are you ready to give your website a spa day it won’t forget? We’re talking about an SEO audit – the secret sauce to freshening up your online presence. Think of it as a makeover, complete with cleansing, rejuvenation, and a fabulous new outfit. So, grab your toolkit (it’s below, so keep reading) and let’s embark on this SEO audit journey that will leave your website feeling fantastic and get you ranking on Google!

1. Be the Detective: Gather the Clues

It’s time to play detective! Start by gathering clues about your website’s current state. Here’s what you need to investigate:

  • Keywords: Are your target keywords still hitting the mark? A little keyword research can help you ensure you’re on the right track. Read this blog post for more information on keywords!
  • Content: Take a good look at your content. Is it engaging, up-to-date, and easy to read?
  • Backlinks: Examine your backlink profile. Are there any shady or spammy links lurking around? Tools like Moz, Ahrefs, or SEMrush can assist in this investigation.
  • Technical Health: Look into technical issues such as page speed and mobile-friendliness. Google’s PageSpeed Insights and Mobile-Friendly Test can help you uncover any problems.

2. Declutter and Organize: Channel Your Inner Marie Kondo

Now, it’s time to declutter and organize. Think of this phase as a digital spring cleaning:

  • Meta Tags: Ensure every page has unique, relevant title tags and meta descriptions. Get rid of duplicates or missing tags.
  • Content: It’s time to clean up. Eliminate duplicate content, low quality pages, or outdated blog posts. Consider consolidating, redirecting, or deleting as needed.
  • Images: Compress images for faster loading and provide them with meaningful alt text for SEO and accessibility.
  • URL Structure: Simplify your URLs by removing any unnecessary parameters or strange symbols.

3. Create a Masterpiece: Think Like Picasso

Time to be an artist and turn your website into a masterpiece. Focus on content optimization:

  • High-Quality Content: Polish your existing content to make it more engaging and informative.
  • Keyword Integration: Sprinkle your chosen keywords naturally throughout your content. Avoid overdoing it, as keyword stuffing is discouraged and can hurt your search result rankings.
  • Internal Links: Connect the dots within your website with well-placed internal links.
  • Optimize Images: Ensure your images are appropriately sized and named.

4. Technical Wizardry: Embrace Your Inner IT Guru

This is where your inner IT guru shines. Here’s what you need to do:

  • Crawl Errors: Use Google Search Console to identify and fix crawl errors.
  • XML Sitemap: Keep your XML sitemap current and accurate and make sure it’s submitted to search engines.
  • Robots.txt: Check your robots.txt file to ensure it’s not blocking anything important.
  • Page Speed: Optimize your website’s performance by identifying and fixing speed issues.

5. Investigate Results: Be Sherlock Again

Return to your detective mode and analyze the results of your efforts:

  • Rankings: Keep an eye on your keyword rankings to see if your changes are making a difference.
  • Traffic: Monitor for an increase in organic traffic.
  • Conversion Rates: Examine whether your optimizations are boosting conversion rates.
  • Bounce Rate: Make sure visitors are sticking around and not bouncing off your site immediately.

6. Ongoing Detective Work

Remember, SEO is an ongoing mystery. Continue to monitor and tweak your website regularly. Stay updated with the latest SEO trends, algorithm changes, and user behavior.

Now you’re equipped to embark on your SEO audit adventure to get you to rank on Google. SEO is a puzzle that evolves, so keep adapting and refining your strategies as you go along.

If this seems uninteresting to you or too daunting with your already long list of small business tasks, remember that this a service I offer and would love to help you with! Check out the services page for more information and if you’re ready to work with me to improve your search rankings contact me.

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